We’ve been talking about Eleven35 for a while now, about the name, about the brand, about the direction, and we’re pretty excited for what’s finally about to happen. A name-change isn’t something to take lightly, but as we look at how our work and our team is growing, it's clear we need a name that can grow with us.
Our previous name, Eleven35, has been experiencing growing pains for a while now. Often, people hear about and recognize production companies through word of mouth, and unfortunately a name like "Eleven35" can seem meaningless and be profoundly difficult to remember. Some of our friends can't even remember it. But the bigger reasons for committing to a name change is that "Eleven35" ceases to speak to who we are as a company and the type of work we want to create, and it doesn't say anything about who we are as a team right now.
The new name has been chosen and we've been eager to share it. It's much simpler, much easier to remember, and it feels like a strong step forward for us as a team and as a company. The new name is also less constraining and broader concerning our specific services. It's able to serve as an "umbrella" title for our main productions as well as our side endeavors (the word "productions" has been removed for that purpose, leaving the name as a single word). We feel it speaks more specifically to who we are and how we think, work, and move forward as artists.
We're very excited to say that we are no longer Eleven35 Productions, but will be changing our name to PRACTICAL.
So as our pages and platforms begin transforming from Eleven35 to PRACTICAL, don't worry. It's still us, and good things are on the way. We're releasing several new projects soon, all under the new name, the first of which is a film we produced for Short's Brewing Company.
Our Facebook and blog will change over slowly, but eventually, and you can see our new web home at www.thisispractical.com. We hope you’ll come along for the ride as we settle into something new.